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KMID : 1011620130290060795
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Korean Journal of Food and Cookey Science
2013 Volume.29 No. 6 p.795 ~ p.803
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Analysis on Housewives' Usage, Perception and Willingness to Use Beef Traceability for Settlement of Beef Traceability
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김효정:Kim Hyo-Chung
김미라:Kim Mee-Ra
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Abstract
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This study examined the usage, perception and willingness to use beef traceability. The data were collected from 255 housewives in Busan and Gyeongnam region through a self-administered questionnaire. Frequency, Cronbach's α, t test, one-way ANOVA, Duncan's multiple range test, Pearson's correlation analysis, and multiple regression analysis were conducted by SPSS Windows V.20.0. Only twelve percent of the respondents experienced to use beef traceability. Most respondents checked it by kiosk or bar code reader in a store. On the other hand, eighty-eight percent did not use beef traceability. The reasons for not usage of it were “Do not know beef traceability very well”, “Do not know how to use beef traceability”, and “Information from packing or counters is reliable” in order. In the level of perception of beef traceability, safety assurance was highest, followed by information quality, usefulness, and information accessibility. The percentage of correct answers of knowledge about beef traceability was not high. The multiple regression analysis showed that employment status, knowledge about beef traceability, information quality, information accessibility, and usefulness were significant factors to affect the willingness using beef traceability.
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KEYWORD
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usage, perception, willingness to use, beef traceability
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